McDonald's stirs up battle with Sta

McDonald's stirs up battle with Starbucks
Starbucks' Chief Executive Jim Donald - who has presided over a 50 per cenl decline in the retailer's share price in the last 12 months - is to be replaced by founder and Chairman Howard Schultz. His appointment comes after a dark 12 months for Starbucks, which has seen it lose out to rivals such as Dunkin' Donuts and McDonald's, who have begun to replicate its success. Schultz is now set to slow the expansion of the retailer's growth in the US, closing under- performing stores in direct response to the slowing North American economy. Instead, he will focus on the company's international plans, using money originally earmarked for US store openings for its global expansion plans. Fast-food giant McDonald's is set to take on Starbucks in the competitive coffee market, with plans to open coffee bars across the United States. McDonald's, until now better known for Big Mac burgers than its beverages, yesterday detailed plans to roll out coffee bars complete with their own 'baristas' in its near-14,OOO North American stores. Although there is no fixed timescale for the rollout, trials are already under way, and it is believed the push could add $1 bn a year to McDonald's S21.6bn of 50 annual sales. The aim is to compete head-to-head with Starbucks in the ever-increasing brewed coffee market. The trial involves recruiting 'baristas' - a term made famous by Starbucks - to stores, where espresso machines are displayed at the counter, so allowing customers to actually see the drinks being made. This is in direct contrast to McDonald's traditional approach, where products tend to be made out of sight from the consumer. McDonald's is also trying to demystify the at times confusing Starbucks approach to coffee, replacing sizes such as 'venti' and 'grande' with a simplistic small, medium and large. In a direct side-swipe at its coffee-focused rival, it is even going so far as to use the difficulties customers often have in pronouncing words like 'latte' in consumer advertising in Kansas City, where one of the trials is taking place. A McDonald's spokesman told the Daily Telegraph that the push is part of the company's global focus on offering 'great products at great value', suggesting the price point will be somewhat lower than that of Starbucks. The move follows on from a previous roll-out of its coffee products, and is part of a wider re-imaging of many of its stores.

Resultados (chichewa) 1:

McDonald a amayambitsa nkhondo ndi Starbucks
Starbucks 'Chief Executive Jim Donald - amene amalamulidwa 50 pa cenl kuchepa wogulitsa gawo mtengo mu miyezi 12 - ndiyo m'malo ndi tate ndi wapampando Howard Schultz. Udindo wake akubwera pambuyo miyezi 12 mu mdima kwa Starbucks, amene anaona zimenezo kutaya kwa Otsutsa monga Dunkin 'Donuts ndi McDonald a, amene ayamba motsanzira bwino. Schultz tsopano anapereka yobwerera kukula kwa wogulitsa kukula mu US, kutseka kumvetsa ntchito m'masitolo mwachindunji poyankha liwiro North America chuma. M'malo mwake, maganizo athu pa kampani mayiko zolinga pogwiritsa ntchito ndalama poyamba asonyezedwa kwa US sitolo mipata ake padziko lonse kukula mapulani. Ndiwo chimphona McDonald a walembedwa kutenga Starbucks mu mpikisano khofi msika, ndi zolinga kutsegula khofi mipiringidzo kudutsa United States. McDonald a, kufikira tsopano bwino imathamanga Big Mac burgers kuposa zakumwa, khofi mipiringidzo dzulo wangwiro ndi mwatsatanetsatane ndondomeko falitsani awo 'baristas' yake pafupi-14, OOO North America m'masitolo. Ngakhale kuti palibe amodzi timescale kwa rollout, mayesero kale m'kati, ndipo anakhulupirira Kankhani zingawonjezere $ 1 bn chaka kuti McDonald chaka malonda 50 S21.6bn. Cholinga chake ndicho kupikisana mutu ndi mutu ndi Starbucks Bavaria khofi mu wosatha msika. The mayesero kumaphatikizapo usilikali 'baristas' - mawu anapanga wotchuka ndi Starbucks - kuti m'masitolo, kumene khofi makina anasonyeza pa potsimikizira, kotero kulola makasitomala makamaka zakumwa ithedwa. Izi ndi zosiyana kotheratu kwa McDonald mwambo wa njira, kumene mankhwala amakonda kukhala asakuoneka kwa anthu ogula. McDonald a komanso akuyesetsa kuti demystify osokoneza nthawi Starbucks kufika kwa khofi, monga m'malo zazikulu 'venti' ndi 'Grande' ndi simplistic yaing'ono, sing'anga ndi lalikulu. Mwachindunji mbali-Yendetsani chala pa nthawi yake khofi-maganizo mnzake, izo zikuchitika ngakhalenso kugwiritsa ntchito makasitomala amakhala ndi mavuto kutchula mawu ngati 'khofi wa late' mu ogula malonda Kansas City komwe mayesero zikuchitika. A McDonald wolankhulira anauza Daily Telegraph kuti Kankhani ndi mbali ya kampani padziko lonse kuganizira kupereka lalikulu mankhwala pa mtengo wapatali ', kutanthauza mtengo yomwe kwenikweni poyerekeza wa Starbucks. Kusamuka nkhani ku kale mayina-kuchokera ake khofi mankhwala, ndipo ndi mbali ya onse kukonzanso kulingalira za ake ambiri m'masitolo.